Disposable paper cups can do much more than holding the beverage. It can be a substantial marketing channel that can help your business sell extra coffee to generate better revenue. The design of paper coffee cups with lids has a spectrum of remarkable advantages for your company.
Listed below are a few benefits with some tips to implement them in your Cafe or your beverage business.
Free Advertising
In the early years, Starbucks which was a small coffee chain in Seattle was the first to add custom branding to their takeaway cups. This made it easy for people to attribute the beverage to their brand.
When the logo is added, and add a color scheme and a tagline, and the other branding to the cups, you make your beverage a mobile, moving way of advertising your business.
This enables you to showcase your brand before a lot of people. For instance, when a customer walks in a mall holding your beverage, he is endorsing it for you. It also strengthens social confirmation of your product.
A branded cup acts like a mobile billboard. It helps you generate an enormous lot of visibility. There are no costs for traditional billboards, banners, and other forms of advertising.
Promotes more purchases from the existing customers
Did you ever glance at an empty cup at your desk and instantly felt the craving for drinking a cup of your favorite beverage? It is a natural phenomenon. If your brand is at the desk, there is an adequate chance of the customer visiting your cafe.
Branded cups not just help as a means of free marketing that earns you the interest of new customers but also it acts as free advertising, bringing the regulars back to the cafe for one more cup of tea or coffee.
In the branding world, replication and recurrence are everything. Adding a logo to the disposable cups can enhance the recurrence factor and transform the cafe into something more than a place to just have coffee. For coffee lovers, it makes your cafe a go-to destination.
Strengthens your Business Identity and Brand
In today’s competitive world, branding is all that matters. Establishing your cafe as a go-to option for people and passers-by will earn you a continual and endless downpour of customers and sales that help grow your business substantially.
Ignoring to create a brand even with great coffee, your business will struggle and can fail to survive.
Branding disposable cups can help you create a brand remembered by people. By having a brand identity and putting a logo customers are likely to recall, return and recommend the brand to others.
All of this partakes in a positive impression of the brand that customers find themselves associating with.